Gene Therapy: From Book Proposal to Profit
Princeton University Press
The gathering point for stray and updated information describing each title is the same at Princeton University Press, according to Chuck Creesy, the press’s director of publishing technology. “The assembly of the seasonal catalog imposes a discipline,” Creesy says. “I’ve been wrangling data since 1987, and I’m reluctant to put bad data out there.” Nonetheless, he says, marketing and channel pressure “degrades the data” by demanding early notice. Barnes & Noble and Bowker, for example, push for data 180 days before publication.
Eugene G. Schwartz is editor at large for ForeWord Reviews, an industry observer and an occasional columnist for Book Business magazine. In an earlier career, he was in the printing business and held production management positions at Random House, Prentice-Hall/Goodyear and CRM Books/Psychology Today. A former PMA (IBPA) board member, he has headed his own publishing consultancy, Consortium House. He is also Co-Founder of Worthy Shorts Inc., a development stage online private press and publication service for professionals as well as an online back office publication service for publishers and associations. He is on the Publishing Business Conference and Expo Advisory Board.