Gene Therapy: From Book Proposal to Profit
An approved budget and pub date drive the “project plan.” The system can generate useful management tools, including: a schedule and workflow report, and a Web-based, calendar-sorted task list for each department or person.
The marketing department can sort by book genres to see potential promotional conflicts or synergies, and work back from pub dates in planning promotions. Subscribers can receive automated alerts when changes occur.
Eugene G. Schwartz is editor at large for ForeWord Reviews, an industry observer and an occasional columnist for Book Business magazine. In an earlier career, he was in the printing business and held production management positions at Random House, Prentice-Hall/Goodyear and CRM Books/Psychology Today. A former PMA (IBPA) board member, he has headed his own publishing consultancy, Consortium House. He is also Co-Founder of Worthy Shorts Inc., a development stage online private press and publication service for professionals as well as an online back office publication service for publishers and associations. He is on the Publishing Business Conference and Expo Advisory Board.