Gene Therapy: From Book Proposal to Profit
According to Sylvia Mendoza Hecimovich, UCP’s design and production director, UCP has begun XML file archiving. Working through its Digital Media Group and the Bibliovault staff, UCP hopes to eventually use these files to drive e-book distribution.
All those interviewed consider their e-book programs marginal revenue sources at best, but most stand prepared “when, as and if.” Driving printed books to the bookshelves remains the principal goal of workflow systems, with flexibility to apply demand printing whenever possible, and to exploit the “long tail” by keeping titles alive indefinitely.
Eugene G. Schwartz is editor at large for ForeWord Reviews, an industry observer and an occasional columnist for Book Business magazine. In an earlier career, he was in the printing business and held production management positions at Random House, Prentice-Hall/Goodyear and CRM Books/Psychology Today. A former PMA (IBPA) board member, he has headed his own publishing consultancy, Consortium House. He is also Co-Founder of Worthy Shorts Inc., a development stage online private press and publication service for professionals as well as an online back office publication service for publishers and associations. He is on the Publishing Business Conference and Expo Advisory Board.