Gene Therapy: From Book Proposal to Profit
The Move to E-Book Publishing
Princeton made an early commitment to e-book publishing in 1999, according to Priscilla Treadwell, Princeton’s electronic publications marketing manager. At that time, it digitized more than 300 backlist titles, and made them available as e-books in several formats and distributed them through various retail channels. It placed roughly the same number of backlist titles with Net Library and eBrary to test the market, and is now expanding that by 600 to 800 additional titles. The press plans to build e-book editions for a variety of partners into each of its seasonal lists.
Eugene G. Schwartz is editor at large for ForeWord Reviews, an industry observer and an occasional columnist for Book Business magazine. In an earlier career, he was in the printing business and held production management positions at Random House, Prentice-Hall/Goodyear and CRM Books/Psychology Today. A former PMA (IBPA) board member, he has headed his own publishing consultancy, Consortium House. He is also Co-Founder of Worthy Shorts Inc., a development stage online private press and publication service for professionals as well as an online back office publication service for publishers and associations. He is on the Publishing Business Conference and Expo Advisory Board.