Gene Therapy: From Book Proposal to Profit
ONIX files for the complete list also are made available for download on Princeton’s Web site. Creesy waits until final corrections have been made to the seasonal catalog and bluelines have been approved before importing basic bibliographic data for the typesetting files into a Microsoft Access database. Meanwhile, the marketing department places the seasonal copy in Microsoft Word files on the Press’ network, from which the book descriptions and endorsements are copied and pasted into the same database. When all the data has been assembled, Visual Basic scripts are run against the tables to produce the ONIX files.
Eugene G. Schwartz is editor at large for ForeWord Reviews, an industry observer and an occasional columnist for Book Business magazine. In an earlier career, he was in the printing business and held production management positions at Random House, Prentice-Hall/Goodyear and CRM Books/Psychology Today. A former PMA (IBPA) board member, he has headed his own publishing consultancy, Consortium House. He is also Co-Founder of Worthy Shorts Inc., a development stage online private press and publication service for professionals as well as an online back office publication service for publishers and associations. He is on the Publishing Business Conference and Expo Advisory Board.