Brookfield, Wis.

In compiling the Top 30 Book Manufacturers for our print issue (May/June), some privately held companies, whose revenues may have qualified them to be ranked, chose not to participate. In order to recognize all the book manufacturers surveyed for the ranking, BookTech editors compiled this alphabetical listing. Ambrose Printing, Nashville, Tenn. Alcom Printing Group, Harleysville, Pa. Balmar Inc., Falls Church, Va. Banta Corp., Menasha, Wis. Bertelsmann Arvato, New York Bolger Concept to Print, Minneapolis Burton & Mayer, Brookfield, Wis. Cadmus Communications, Richmond, Va. Carter Printing, Richmond, Va. Cavanaugh Press, Baltimore Cedar Graphics, Hiawatha, Iowa CJK, Cincinnati Commercial Communications, Hartland, Wis. Courier Corp., N. Chelmsford, Mass. Dickinson Press, Grand Rapids, Mich. Dollco Printing, Ottawa Dome Printing, Sacramento, Calif. Edwards Brothers, Ann Arbor, Mich. EP

There's a reason one of the world's most popular maxims is, "never judge a book by its cover." That's because everybody judges a book by its cover. Traditional or fancy, plain or electric, simple or three-dimensional, a cover says a lot about the text inside, and the imprint (and printers) behind it. Last issue's cover story on how publishers are using eye-catching covers to boost sales and improve positioning on retailer's shelves was an instant hit with readers, because publishers know that great covers sell great books. That's why they design them to stand out and be judged. The high level of enthusiasm for

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