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Amazon has opened pre-orders for its Kindle Fire tablets in over 170 countries and expanded its Android Appstore in nearly 200 regions . It's the biggest device rollout the company has embarked on since it entered the tablet market, and sees it take on Apple in terms of availability and distribution. Before today, the Kindle Fire was available in only seven countries — including the US, UK, Germany, France, Italy, Spain, and Japan.

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