Neenah, Wis.

In compiling the Top 30 Book Manufacturers for our print issue (May/June), some privately held companies, whose revenues may have qualified them to be ranked, chose not to participate. In order to recognize all the book manufacturers surveyed for the ranking, BookTech editors compiled this alphabetical listing. Ambrose Printing, Nashville, Tenn. Alcom Printing Group, Harleysville, Pa. Balmar Inc., Falls Church, Va. Banta Corp., Menasha, Wis. Bertelsmann Arvato, New York Bolger Concept to Print, Minneapolis Burton & Mayer, Brookfield, Wis. Cadmus Communications, Richmond, Va. Carter Printing, Richmond, Va. Cavanaugh Press, Baltimore Cedar Graphics, Hiawatha, Iowa CJK, Cincinnati Commercial Communications, Hartland, Wis. Courier Corp., N. Chelmsford, Mass. Dickinson Press, Grand Rapids, Mich. Dollco Printing, Ottawa Dome Printing, Sacramento, Calif. Edwards Brothers, Ann Arbor, Mich. EP

The numbers tell the story. There are 145,000 book titles vying for attention on bookseller's shelves. That's up a mere 3% over last year, according to market researcher R. R. Bowker, with little prospect for growth in this stalled economy. Book publishers have limited options to capture the attention of buyers. One tactic is increasingly popular: a striking cover. Vivid colors, metallic foil and inks, ultraviolet-cured compounds, 3D holograms, lenticular motion graphics—all are techniques finding favor with book designers and marketers. Intended to grab the eye or titillate the touch, these design techniques stand out, attracting readers to the detriment of lesser-styled competing

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