Short Run

Frank Romano is Professor Emeritus at RIT School of Media Sciences.

Digital printing has saved the book industry. The old business model that printed an excess of books has been replaced for many titles by a more efficient on-demand model. Consider my personal example: Back in 1972, I wanted to self-publish a book. I only wanted 500 copies, but the printer said the minimum run was 5,000. I still have 4,000 copies in the warehouse, because someone may want a book on 1970s phototypesetting some day.

More Blogs