Maybe divine intervention will reverse the profit slide for religious book publishers. But industry experts believe it also would be prudent to consider scaling back on titles, reducing returns, making intelligent use of data, investing in digital opportunities and otherwise adapting business models for future success.
Nine hundred billion dollars. That’s the estimated buying power expected of the Latino market within the next five years. Today its buying power is $500 billion here in the United States, and it is considered the 12th largest economy in the world. Information like this can be found on www.SpanishBookMarket.com—a Web site built and maintained by Mark Wesley of Rosa + Wesley, a development firm specializing in graphic design, book production and Spanish translation located in Wheaton, Ill. For those in any business, such numbers are enough to make one’s head spin. Yet some in book publishing are just now waking to this