Andrew Van der Laan

Just two or three years ago, “green” was a hot topic in publishing, as publishers competed to adopt meaningful paper policies, and several high-profile titles were published in environmental packages. But with the economic downturn, much of the talk of “green” initiatives was replaced by a new “green” imperative: the need to preserve profits and cash flow.

Green was the fashionable color on Monday evening, March 10, as more than 200 publishing industry executives gathered for a unique celebration in the Marquis Ballroom of the Marriott Marquis in New York’s Times Square, during the Publishing Business Conference & Expo. It wasn’t an early St. Patty’s Day celebration either, but a celebration honoring the recipients of the 2nd Annual SustainPrint Leadership Awards, recognizing achievements and leadership in “green” publishing. The awards—established in 2007 by (the Web site produced by book business and publishing executive magazines to cover environmental sustainability in printing and publishing)—recognize book- and magazine-publishing companies each year for outstanding

History was made at the Publishing Business Conference & Expo on Monday, March 10, as the Green Press Initiative (GPI) and the Book Industry Study Group (BISG) presented findings from the first-ever environmental survey of the U.S. book industry. GPI, a nonprofit environmental advocacy organization, and BISG, an industry trade association, commissioned the study to help the industry understand its environmental impacts, assess areas for improvement and make recommendations for improving its ecological footprint. Michael Healy, BISG executive director, and Tyson Miller, GPI director, unveiled the 73-page “Environmental Trends and Climate Impacts: Findings from the U.S. Book Industry” to a crowded conference room of

According to one of the better-known accounts in the compendium of humankind’s greatest achievements, it was in the year 105 that a Chinese man named Ts’ai Lun invented paper, mashing up wood from a mulberry tree with fiber from bamboo. Thus was born a technology that would literally change the world, making possible artistic, scientific and religious revolutions, democratizing literacy and learning, and ushering humanity into the modern age. In recent times, paper production has played a role in changing the world in other ways. The book industry alone required 3 million to 4 million tons of paper over just the last three years,

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