It’s summer, and with the Independence Day weekend in front of us, fun summer activities come to mind. Being active and enjoying the weather are great ways to spend time during the lazy, hazy days ahead, but Scholastic offers an alternative designed to keep young people reading. Scholastic’s award-winning ebook and ereading app, Storia, is encouraging young readers to take part in the Scholastic Summer Challenge.
According to the recent Kids & Family Reading Report, 99% of parents think their child should read over the summer, and parents also think their child should read 11 books. Today, Scholastic (NASDAQ: SCHL), the global children’s publishing, education and media company, together with LitWorld, an international literacy organization, are making sure every child reads books this summer with the Scholastic Summer Challenge, a fun and friendly reading competition that motivates kids to read every day throughout the summer months to avoid the ‘Summer Slide’.
Thanks to Jason Boog at GalleyCat for alerting me to this article from the American Library Association which, among other things, lists the top ten ‘challenged’ (aka ‘banned’) books of 2012. Here they are: • Captain Underpants (series), by Dav Pilkey • “The Absolutely True Diary of a Part-Time Indian,” by Sherman Alexie • “Thirteen Reasons Why,” by Jay [...]
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From multimillion-dollar acquisitions to multimillion-dollar best-sellers, powerful women stand at every pivotal, decision-making point in the book publishing process. Book Business’ first annual “50 Top Women in Book Publishing” feature recognizes and honors some of these industry leaders who affect and transform how publishing companies do business, and what—and how—consumers read.
Several recently published studies have found that kids are becoming “teens” at a younger age than ever before. Children’s book publishers must face the challenge of reaching a changing audience demographic of more independent and mature readers. Lisa Holton, executive vice president of Scholastic and president of the company’s book fairs and trade books, talks with Book Business about the task. ● How are children’s book publishers responding to the trend of children becoming “teenagers” at a much earlier age? Lisa Holton: It’s very interesting to see what kids are actually reading, in terms of understanding whether that trend is true. At