Just as ebooks have turned book publishing on its head, so is a new breed of rich media reading devices changing the ebook paradigm. Publishers who delver their ebooks through dedicated reading apps on iPads, Kindle Fires, Nook Tablets and platforms such as Impelsys, Inkling, MAZ and Copia, are privy to volumes of data on how their customers consume their content, from basic information such as how many pages they've read to more granular info such as, "Was this test-preparation chapter effective."
Join Book Business and Publishing Executive magazines on Thursday, Sept. 13, for the FREE Publishing Business Virtual Conference and Expo. Among the lineup of great panels we've got planned is Ebooks: An Analytics Goldmine. Join our panel of industry expertsas they explore the treasure trove of invaluable reader data you can collect by studying—in aggregate—how your customers use your e-products.