Jeffrey Yamaguchi

For better or worse, Twitter has become part of our culture. While some people still may not see the value in engaging on the online social networking tool, many do. According to ComScore Media Metrix’s October figures, Twitter had more than 20 million unique visitors in the United States in September. Many businesses find Twitter useful for connecting with customers, and publishers are no exception.

On Oct. 19, Book Business held its first webcast for book publishing executives. The webcast was on—what else—but webcasts. Titled, “Expand Your Brand: Webinars for Publishers,” it featured the following speakers: • Twila Bennett, director of marketing, Revell/Baker Publishing Group • Suzie Cross, assistant marketing manager, Revell Books • Sharon Linsenbach, director of e-learning, North American Publishing Co. • Noelle Skodzinski, editor in chief, Book Business • Jeffrey Yamaguchi, online marketing manager, HarperCollins. Book Business compiled the following tips, tactics and considerations for using webcasts as effective marketing and sales tools, based on its recent webcast. If you missed the live event, you can view it at <a

“Expand Your Brand: Webinars for Publishers” (or just want to view it again), it is now available for viewing at http://www.BookBusinessMag.com The webcast explores how some leading publishers are introducing webcasts into their sales and marketing programs. Speakers included: • Twila Bennett, director of marketing, Revell/Baker Publishing Group • Suzie Cross, assistant marketing manager, Revell Books • Sharon Linsenbach, director of e-learning, North American Publishing Company • Noelle Skodzinski, editor in chief, Book Business • Jeffrey Yamaguchi, online marketing manager, HarperCollins. There is no cost to view the webcast, and it’s definitely worth checking out. Also, the December issue of Book Business magazine, which will be arriving in your

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