If most of your effort is being spent on digital, but most of your revenues are still coming from print, you're not alone. Join Aptara's Chief Innovation Officer as he examines strategies and technologies for achieving the next level of discoverability and analytics that can be used to fuel your marketing reach and drive sales.
Pavan Arora and his guest Hitesh Chitalia, will discuss what publishers should be planning for now to protect their future bottom-lines, including:
- semantic strategies for creating more powerful metadata
- preparing content for the next level of SEO
- leveraging predictive analytics for elevating sales and marketing approaches
- practical steps for incorporating semantic strategies in your workflow
Whether you're struggling to close a digital revenue gap, or ensuring you are ready for the next evolution of eBooks, this webinar will help you fulfill the promise of digital.
Sponsored by Aptara
Click here to view this free webinar, today!
Lynn Rosen
Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.
The transformations that have taken place in the publishing industry over the past decade, let alone the past year or two, and the impact those changes are having on publishing companies worldwide are nearly impossible to summarize. A comment reported in Book Business magazine five years ago from Will Pesce- then-President and CEO of John Wiley & Sons-demonstrates the effects of what many analysts have called "the perfect storm" plaguing the industry: "Over the past five years, we have introduced more new business models than we had in the previous 193 years, in part because we are no longer limited by the physicality of books or journals."
Today, publishers need a unified content strategy in order to prepare their content for multichannel delivery. But, what may work for one publisher, may not be the right strategy for another. The crucial point for publishers today is to structure their content in a way to create multichannel outputs and re-use where printed books and eBooks represent only two possible delivery channels.
In this webinar, we will discuss:
- The benefits and pitfalls of each print and digital strategy
- Which strategy would potentially maximize my content?
- How do I maximize the workflows on the print and digital side to maximize my content's potential?
- Does it make financial and strategic sense to partner with a company using each strategy?
Sponsored by SPi Global
Click here to view this free webinar, today!
*As a subscriber to a Publishing Business publication, we thought this information might be of interest to you. This webinar is powered by Book Business however, the content within was developed solely by the sponsoring company.
It’s official: I am a book groupie. I realized this last night as I watched the live stream of the National Book Awards presentation, and became teary over poet Mary Szybist’s acceptance speech. I went into this business in the first place because of one basic belief: books can change lives. So let’s hear it for the all the wonderful authors of potentially life changing books in the hall last night at the National Book Foundation’s annual gala!
