Michael R. Bloomberg

Scholastic Media, a division of Scholastic Inc., the global children’s publishing, education and media company, today hosted ‘Clifford’s BIGGEST Birthday Party Ever’ – a live webcast event streamed to classrooms nationwide that kicks off a year-long 50th birthday celebration of Clifford the Big Red Dog®. In honor of the celebration, Mayor Michael R. Bloomberg, Mayor of the City of New York,proclaimed the day as 'Clifford The Big Red Dog® Day.'
 
Approximately 5,000 classrooms nationwide registered to participate in the event via livewebcast and watched as hundreds of first graders from New York City schools participated in the party in front of Scholastic's iconic SoHo headquarters. The children met Clifford’s creator, Norman Bridwell, shared their own birthday wishes for their favorite Big Red Dog, participated in some BIG birthday activities that reinforce the social-emotional, literacy and language skills that Clifford espouses, and finally, sang “Happy Birthday” to Clifford as a giant BIG red dog was revealed along the façade of the Scholastic building.