Steven Frye Steven Frye

Is it time to take another look at Hi-Fi printing? Hi-Fi is any printing technology that delivers a higher-quality product than the normal four-color process. This is usually done with custom ink applications of five, six, seven or even eight-color Hi-Fi ink sets that deliver a wider range of colors than the standard CYMK process. Hi-Fi breaks the color barrier and achieves far superior brightness levels. Ten years ago it was touted as the next great innovation in high-quality printing. The flexography market has done well with it for the packaging industry, but it somewhat fizzled in the publishing industry. However, a devoted group

A new year is upon us, and again we peer into our crystal ball. The goal: to try and forecast where two of our biggest costs are headed. For two years it was strongly believed that printing and paper costs had to go up, because we were experiencing historically low costs in those areas. We endured a 1-2-3 punch: the dot-com advertising crash, the Sept. 11th tragedy and subsequent wars, and financial debacles at major U.S. corporations. Yet we were still standing. In the past, any one of these events might have been enough to drastically alter the economy. Here all three occurred in

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