The Association of Publishers for Special Sales (APSS) held its first annual Book Marketing Conference in Philadelphia last week for publishers looking to sell titles in traditional and non-traditional bookstores. To do that, many speakers emphasized, takes a great deal of creativity and plenty of branding.
Brian Jud leads a dual life. If you meet him in a professional context, he’ll hand you two business cards. The first is for his company, Premium Book Company LLC, which specializes in book sales to special markets. Jud’s second business card touts his role as Executive Director of APSS: the Association of Publishers for Special Sales.