Susan Katz

The young adult category is perhaps the hottest market in publishing, so it is no surprise that industry executives are looking for every possible entry point. HarperCollins’s latest effort, to be announced Monday, is a digital imprint focusing on young adult short stories and novellas.

The imprint, called HarperTeen Impulse, will begin sales on Dec. 4 for short fiction in a variety of genres. Although the imprint is open to both new and established authors, it will lean heavily at first on some reliable names.

Librarians working with teens have a new website to talk about:, an interactive community that connects readers with some of their favorite authors and books. Launched by HarperCollins, the site acts as a hub that features all HarperTeen books and more than 400 YA authors, including Meg Cabot, Garth Nix, Scott Westerfeld, and Walter Dean Myers. Epic Reads has two channels, or sub-sites, that consists of, a curated list of dystopian and paranormal fiction, and, which highlights lighthearted romance reads and contemporary

HarperCollins has launched Epic Reads, a digital community designed to connect readers with HarperTeen authors and books. Susan Katz, president and publisher of HarperCollins Children’s Books, calls the network “the natural evolution of our teen digital strategy.” Epic Reads has three channels: the main;, “featuring a curated list of titles that appeal to readers of dystopian and paranormal fiction”; and, which focuses on the “romance, realistic and contemporary fiction genre.” Users can sign in with their Facebook or Google log-ins, take polls and quizzes and enter sweepstakes, upload content, and chat in forums and with authors.

HarperCollins Publishers announced this week the launch of inkpop (, an interactive writing platform for teens, which the company says is the first of such sites to be backed by a major publisher. Created by HarperTeen to attract young readers and writers, inkpop combines community publishing, user-generated content, and social networking to connect rising stars in teen literature with talent-spotting readers and publishing professionals.

HarperCollins Publishers has announced plans to launch a viral mobile initiative using 2-D barcodes, a new technology that links the print world to mobile. The codes, located on the back of book jackets and on marketing materials, will connect to a mobile site, with exclusive content about the authors and book.

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