Here’s Where Innovative Publishers Need to Focus
May 9, 2016 at 8:25 am

There are a number of key attributes successful publishers will be known for in the future. These core capabilities will be very different from the ones that have led to the modern empires of the Big Five. Some attributes will remain the same, of course. For example, it will always be crucial for publishers to…

The Survey Says – Without XML You’re Leaving Money on the Table
May 3, 2016 at 11:00 am

Data Conversion Laboratory (DCL) and the Center for Informational Development (CIDM) asked publishers how they are developing and publishing their content in our 4th annual survey, “Following the Trends.” With close to 350 participants ranging from writers to content strategists, information architects, and publishers, the breadth of knowledge and insight was prodigious. Each year this…

12 Ways To Effectively Manage Your Remote Team
March 31, 2016 at 9:35 am

In today’s book business environment, teamwork and collaboration is more important than ever. We are often working with teams around the country and around the world. These days publishers, authors, agents, editors, PR, and marketing people are often in different locations. The new economy has opened options for creative schedules, work-at-home options, and working with…

Inkitt Says Data Can Discover the Next Bestseller
March 10, 2016 at 2:40 pm

Creative industries are often hesitant to embrace data-driven strategies, fearing that the numbers might supplant creativity. Online publishing platform Inkitt holds the opposite view and was founded on the conviction that data can discover the next bestseller. Inkitt describes itself as the first data-driven digital publisher. The platform has a built-in algorithm that analyzes reader…

Rand Fishkin: Effective SEO Comes Down to Good, “Amplifiable” Content
March 8, 2016 at 2:09 pm

One of the sessions I was most excited to attend at this year’s Digital Book World Conference & Expo was Rand Fishkin’s talk on search engine optimization (SEO) and book discovery. Fishkin is the CEO and founder of Moz, a leading SEO and content marketing software company. I anticipated this session would be filled with…

Is Your Metadata Ready for Direct-to-Consumer Marketing?
March 2, 2016 at 11:52 am

In the age of mobile, digital, social, and online shopping, brand and marketing messages are increasingly interpreted and catalogued by computers. As a result, metadata is taking on a new and important role for authors and publishers. It is becoming a crucial foundation for successful direct-to-consumer marketing and discoverability. We all know that content consumption…

How Scholarly Publishers Are Redefining Roles & Transforming Infrastructure to Master New Tech
February 23, 2016 at 11:46 am

Scholarly publishing is a technology business. That’s been true for some time, of course. Yet the technology-driven approach to business is profoundly and fundamentally different from traditional publishing practices. How can scholarly publishers reconcile that dichotomy? How should a publisher utilize today’s technology in order to drive innovation? Those were the questions recently put to…

3 Creative D2C Marketing Campaigns Worth Imitating
February 19, 2016 at 3:24 pm

Trade publishers launched a number of new direct-to-consumer marketing initiatives this winter, all of which are efforts to make books more discoverable online and grow captive audiences. Recently three programs caught my attention: Crave, a romance fiction app launched in December by Simon & Schuster’s Atria Books; Signature, a consumer-facing site launched by Penguin Random…

How “Send to Kindle” Can Help Publishers Neutralize Amazon
February 8, 2016 at 8:51 am

Publishers who sell ebooks direct to consumers typically do so in EPUB format. That’s because most publishers are still wedded to the false sense of security DRM provides and EPUB offers a popular DRM solution. Contrast that with Amazon’s format, mobi, where Amazon is the only company who can apply and manage mobi’s DRM’d files…

NCLB Gives Way to ESSA: What Does It Mean for K-12 Publishers?
February 2, 2016 at 12:08 pm

At the end of 2015, Democrats and Republicans in Congress surprised nearly everyone by coming together to pass the Every Student Succeeds Act, or ESSA. This law, which replaced what was known as No Child Left Behind, or NCLB, embodies the federal government’s education policies and sets guidelines for billions of dollars in federal spending.…