More and more book publishers seem to be focused on building a better direct relationship with consumers. Some of these direct-to-consumer (D2C) efforts are well thought-out while others are nothing more than publishers following the crowd. How else do you explain so many publisher sites that are simply catalog pages with the option to buy…
Amazon just introduced Amazon Underground, a platform where paid apps are free. It’s a model that will be disruptive for ebooks too.
The goal of the content sample is to acquire new customers, right? So why are publishers settling for sample content models that are outdated and largely ineffective? Look at ebooks, for instance. Publishers mostly rely on retailers for discovery and distribution, just like how they sell the full ebook. To make matters worse, most of…
Simon & Schuster’s Glommable marks a growing trend in consumer-facing websites that utilize original content to collect audience data.
There is a simpler approach that publishers can implement to improve their book marketing, and it costs next to nothing to execute.
Joe Wikert looks five years into the future and sees an industry in which book buyers can choose from a variety of pricing models.
Authors United, the ABA, and other associations wrote letters to the DOJ, concerned that Amazon is controlling book prices.
Bookmarq strives to solve problems of book discoverability and turn occasional readers into avid fans. Here’s how the platform works.
There is a big payoff for publishers willing to invest in developing an author’s brand. Here’s three steps to get started.
Booklaunch wants to streamline the online book marketing process. "We see a future where you can enter your ISBN and click one button and you'll have a beautiful website, an automated social campaign, press releases sent, ad campaigns enabled, drip email being sent, and a massive network to tap in to," says CJ Alvarado, co-founder of Booklaunch. While the startup isn't there yet, it has created a number of tools for authors and publishers to quickly create book websites that increase book visibility, capture leads, integrate with social, and play well with mobile devices. The goal is to allow publishers to be more nimble in their marketing efforts and create a central online hub for all of their titles. Here Alvarado shares how Booklaunch is boosting book discoverability and his plans for future expansion.
