Why don't more publishers seek sales in non-bookstore markets where they can sell more books more profitably? One theory is that they are skilled at executing clearly defined strategies but are not comfortable applying out-of-the-box thinking. Or, when a new idea does emerge it is usually doomed because the publisher is organized to support one way of doing business and doesn't have the organization to support a new one, i.e., special sales. Here are Ten Ways to Search for New Business Opportunities and Still Stay in Your Comfort Zone
One buzzword in today's business world is "marketing." However, people are often confused about what marketing really is. Well, here are Definitions of the Top Ten Marketing Terms.
We're sinking in a sea of content. It's impossible to keep up. Even very narrow, niche-oriented topics seem to have an endless supply of new content produced about them every day.
Is the branded author really our savior? Or is he distracting publishers from new stories and undiscovered talent?
What's your strategy to get your content discovered and read? Most publishers follow the "if you build it, they will come" philosophy. Many of those same publishers won't be around in a few years.
Before you enter a negotiation, talk yourself into success. Here are Ten Ways to Project a Winning Personality in a Sales Situation.
Still think DRM is good for IP owners? Have you bought into all the fear, uncertainty and doubt to believe DRM protects sales by keeping freeloaders away from your content?
If so, I've got a report you need to read. It's one that came out late last year but didn't get a lot of publicity.
People who say no to one thing may be more likely to say yes if asked again. Use that fact to your advantage in a sales situation. If your prospect says no, think, "I heard what you said but it's not what you meant." You can more easily get to yes when you recognize the Top Ten Tips for Getting to Yes after No.
Can it really be done? Can you take a brand that's well established in the print world and move it to digital?
You might think that's a silly question as it's already been done many times. I'll bet you can rattle off quite a few print brands that have made the jump to digital. But have these print-to-digital brands really been successful? Have they truly maximized their reach and revenue potential? Or have they actually diluted the original print brand? Would they have been better off doing something else instead of stretching the original brand from print to digital?
Publishers need to make decisions every day about promotion, which manuscripts to take on, editing, distribution, finances and employees. The concept of "social exploration"[1] can help you make better decisions. This is the process of gathering, examining, organizing and testing ideas from multiple sources so you can tap into the "wisdom of the crowd." Here are the Top Ten Ways to Make Better Decisions.
