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3 Steps for Selling Books to Corporate Buyers

Selling books to corporate buyers offers independent publishers an enormous – and somewhat untapped -- opportunity for increased book sales. But many book publishers fail to approach this segment because they are unfamiliar with the steps involved in the sales process. Once you understand how the system works, making a successful transition to large, non-returnable…

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The Impact of Pricing on Book Buying Behavior
January 23, 2017 at 7:00 am

A panel of publishing price strategists converged at Digital Book World 2017 to discuss how pricing affects consumer behavior. Peter Hildick-Smith, CEO of Codex Group, offered some insights that can be gleaned by acknowledging that for consumers, reading a book doesn’t always equate to buying a book, as consumers have a range of opportunities to…

Micro-Publishing: An Inside Look at Goosebottom Books
January 23, 2017 at 7:00 am

You’ve probably heard of indie publishers, but have you heard of micro-publishers? Author Shirin Bridges, owner of Goosebottom Books, calls her company a micro-publisher: a professional publishing organization that brings together a flexible workforce to produce a small number of highly targeted books. Because of the nature of micro-publishers as small, custom organizations, no two…

2 Powerful Techniques to Help Authors and Publishers Work More Productively
January 23, 2017 at 7:00 am

If you’re an author or a publisher, you perform brainwork for a living. Your brain is your “factory.” When stress and distractions pop up, that factory can become less and less efficient. It can be valuable, then, to take a moment to reflect on the ways that we manage our thoughts and attention. That’s why…

Diversity in the Open Access Movement, Part 1: Differing Definitions
January 23, 2017 at 5:30 am

Fifteen years after the term was coined, we still don't have a single agreed-upon definition of Open Access (OA). What are the implications of this diversity of views within the OA movement, and how much does it really matter? The post Diversity in the Open Access Movement, Part 1: Differing Definitions appeared first on The…

Talking With Shelley Frisch on Translating Kafka’s Biography
January 23, 2017 at 2:30 am

'I love puzzling out words and constructions' in translation, says Shelley Frisch, with references to her Stach-Kafka work. The post Talking With Shelley Frisch on Translating Kafka’s Biography appeared first on Publishing Perspectives.

India’s Bookselling Events Open a Cashless Chapter After Demonitization
January 23, 2017 at 2:30 am

Quickly adapting after India's prime minister decommissioned the country's 500- and 1,000-rupee notes on November 8, many book fairs and festivals are 'going cashless'. The post India’s Bookselling Events Open a Cashless Chapter After Demonitization appeared first on Publishing Perspectives.

Industry Changes: Nielsen Book’s US Services Sold to NPD Group
January 20, 2017 at 7:06 am

Market research firm NPD has acquired the US-based services of Nielsen Book, adding book data to its point-of-sale tracking across more than 20 industries. The post Industry Changes: Nielsen Book’s US Services Sold to NPD Group appeared first on Publishing Perspectives.

Machine Learning Explained
January 20, 2017 at 5:30 am

A short video from the University of Oxford explains the concept of machine learning. The post Machine Learning Explained appeared first on The Scholarly Kitchen.

Grandes Libros, a Spanish-Language Social Network for Book Fans
January 20, 2017 at 2:30 am

A social network for book lovers has launched in Argentina, and it's said to be gaining users across the Spanish-speaking world. The post Grandes Libros, a Spanish-Language Social Network for Book Fans appeared first on Publishing Perspectives.

Books on the Go: What Keeps Addis Ababa Reading
January 20, 2017 at 2:30 am

Sidewalk retail: Bookselling is curbside in Ethiopia's largest city, where roaming vendors on foot offer titles to passersby. The post Books on the Go: What Keeps Addis Ababa Reading appeared first on Publishing Perspectives.

Neuland 2.0: Startup Village at the Leipzig Book Fair
January 20, 2017 at 2:30 am

Neuland 2.0, a ‘Startup Village for Digital Natives,’ will return to the Leipzig Book Fair to showcase innovative new ideas for the book and media industry. The post Neuland 2.0: Startup Village at the Leipzig Book Fair appeared first on Publishing Perspectives.

NPD Buys Nielsen's Book Services
January 20, 2017

The market research firm NPD Group's acquisition includes Nielsen's U.S.-based BookScan, PubTrack Digital, and Books & Consumers services.

Microsoft pilots ebook sales in Windows 10
January 19, 2017 at 10:24 am

Publishers offer cautious welcome after leak shows software giant has included a bookselling section in a new build of its operating systemTwo years after Microsoft walked away from digital bookselling, a leak of its latest software has hinted that it may ready to try again.In what may be a fishing exercise to gauge interest, a…

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