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• Marketing Manifesto

  Topics in the Marketing Manifesto include: The future of marketing Marketing and sales standards Permission-based marketing Preparing, predicting and performing campaigns Integrating marketing into corporate...

• Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value

  In Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value, you'll get chapters focusing on: Managing the New...

• Valuable Content Marketing

  Readers will learn: The content options available and how to choose the right channel What type of information to post on social networking, business blogs...

• Mastering Mobile Marketing

  Mobile is here in a big way … and it’s about to become dominant. Retailers, fundraisers and publishers are all paying attention, but so should all...

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