Measuring the efficacy of social media marketing still isn't an exact science, regardless of what the gurus and ninjas tell you.
So how can we whittle all the thousands of social campaigns we've seen this year down to a definitive list of the '10 best of 2012'?
Do we gauge it on the number of new fans acquired, retweets, ROI, YouTube views, the number of people it reached, sentiment analysis, the amount of traffic it drove or maybe the number of new brand advocates it created?...
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Constant Contact Launches Social Media Tools
December 15, 2011
From eM+C Daily
Company: Constant Contact, a provider of engagement marketing tools that help create and grow customer relationships
Product/Service: Social Campaigns, a full arsenal of tools to create success with social media marketing
What it Does: Creates a new category of social media marketing apps for small businesses and nonprofits. Users can create professional-looking landing pages on Facebook where they can promote "Like" campaigns and offers such as coupons, weekly specials, fundraisers, product showcases, videos and more. Users can publish and promote their campaigns to their Facebook fans, Twitter followers, LinkedIn connections and email subscribers from within the Constant Contact platform. Social Campaigns provides users with reports on campaign metrics, including fan growth, email list growth, visits, clicks, downloads and participant sharing.
Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value
Valuable Content Marketing
