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Author Explains The Joy Of Helping Russian 'Pirate' Translate His Book

November 7, 2012
It was about five years ago that we first wrote about best selling author Paulo Coelho revealing that he was eagerly helping create pirate foreign translations of his books, and noting that sales of legitimate copies always seemed to increase whenever he did this. The first time this happened was in Russia, where the Russian translation resulted in his books -- which had almost no market previously -- suddenly shot up into huge sales (from less than 1,000 to over 100,000).
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<i>"Despite news to the contrary — especially from the social media space — reports of the death of email are greatly exaggerated. In fact, as your inboxes most likely show, email is growing and becoming even more sophisticated."</i> -- from <i>The Ultimate Guide to Email Marketing</i> 

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•	6 Ways to Make Your Emails Mobile-Ready
•	Email Branding — The 16 Most Effective Strategies
•	11 Best Creative Practices for B-to-B Email Marketing
•	The Keys to Developing a Successful E-newsletter
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The Research Division of the Target Marketing Group, DirectMarketingIQ (www.directmarketingiq.com) is the go-to resource for direct marketers. Publishing books, special reports, case study stockpiles and how-to guides, it opens up a new world for those who seek more information, more ideas and more success stories in order to boost their own marketing efforts. DirectMarketingIQ has unparalleled access to direct marketing data - including the world's most complete library of direct mail as well as a growing library of promotional emails across hundreds of categories - and proudly produces content from the most experienced editors and practitioners in the industry.

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<LI>Plus, Brand New Content! In the 2009-10 Edition, the Power of Direct includes for the first time Mobile Marketing and breaks down internet marketing into 5 channels. As a result, the report slices data along: Data is broken down by channel, industry, and business model including: 15 major channels: 
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<LI>Social Networkng sites 
<LI>Internet (Other) 
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<LI>Direct Response Television 
<LI>Direct Response Radio 
<LI>Direct Response Magazines 
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<LI>Fundraising 2 major markets: <BR>Business-to-Consumer <BR>Business-to-Busines</LI> Power of Direct Marketing: ROI, Sales, Expenditures, and Employment in the US, 2009-2010 Edition

Available as a PDF.

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“Design & Formats for Boosting Direct Mail Response” is dedicated to helping you get people in the door… or prospects into your mail piece. No matter how great your data, your campaign strategy or even your copywriting, if the design doesn’t work, then your latest mailing will flop.Full of best practices from designers and copywriters
for increasing response with design, color, typography,
formats and components Design & Formats for Boosting Direct Mail Response

“Design & Formats for Boosting Direct Mail Response” is dedicated to helping you get people in the door… or prospects into your mail piece. No matter how great your data, your campaign strategy or even your copywriting, if the design doesn’t work, then your latest mailing will flop.Full of best...

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Your everything-you-need-to-know guide to personalized URLs, including: Best Practices on why they work, campaign strategy, multichannel creative, analytics, and 10 Case Studies. PURLs for Profit

Your everything-you-need-to-know guide to personalized URLs, including: Best Practices on why they work, campaign strategy, multichannel creative, analytics, and 10 Case Studies....

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