HarperCollins Imprint Aims at Lucrative Young Adult Market

The young adult category is perhaps the hottest market in publishing, so it is no surprise that industry executives are looking for every possible entry point. HarperCollins’s latest effort, to be announced Monday, is a digital imprint focusing on young adult short stories and novellas.

The imprint, called HarperTeen Impulse, will begin sales on Dec. 4 for short fiction in a variety of genres. Although the imprint is open to both new and established authors, it will lean heavily at first on some reliable names.

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