Publisher to Drop Gendered Children's Titles After Parents Campaign

Part of the independent press Michael O’Mara, Buster publishes titles ranging from The Gorgeous Girls’ Colouring Book and The Brilliant Boys’ Colouring Book to The Girls’ Book of Glamour: A Guide to Being A Goddess and The Boys’ Book of Adventure: Are You Ready to Face the Challenge?

The publisher has long been a target of the campaigning group Let Books Be Books, a group of parents who have worked since 2014 to persuade publishers that gendered books “send out very limiting messages to children”, as “blue covers, with themes of action and adventure, robots, space, trucks and pirates contrast with a riot of pink sparkles, fairies, princesses, flowers and butterflies”.