Publishers chased Katie Hopkins and Milo Yiannopoulos. But hate doesn’t sell | Chris McCrudden
Hot air and rightwing controversy fuel social media and fill column inches, but there’s no evidence they make people buy books. Quite the opposite
Publishing has always been a controversial industry. Its history of banned books, lawsuits and angry letters wouldn’t look out of place in the most far-fetched of novels. And publishers have to strike a delicate balance between publishing books that are important for artistic, cultural or social reasons, and those that will sell and support the important books that won’t.
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