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As we mentioned yesterday, the marketplace of ideas around what the Random House/Penguin merger all means is heating up. The Financial Times' Robert Cookson looks at bigness vs. smallness and might vs. agility as competing strategies for success in an increasingly digital world. In smallness' corner is indie house Salt Publishing's Christopher Hamilton-Emery:
“I don’t think big necessarily means better." The rise of digital publishing, he argues, is likely to lead to an “explosion” of smaller, more focused publishers that can harness technology to establish relationships directly with consumers.
—Brian Howard... |
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Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value
Engage!: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web, Revised and Updated
Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value
Valuable Content Marketing
