Idea Logical Company
Peter McCarthy and Mike Shatzkin have joined forces on a new venture, The Logical Marketing Agency, a digital marketing services-provider for publishers and authors. The company is offering a range of title- and author-optimization and research options at prices scaled to fit publishing budgets. The founders expect to provide solutions both for individual authors - mainly through a web portal - and for the largest companies.
The abrupt resignation of the CEO of Barnes & Noble is raising questions about the future of the only remaining national bookstore chain in a digital age.
Where is the book industry going, what will my workplace and career opportunities be like, what do I need to know to keep up with the times? Or, in a more cosmic vein, what does the future hold?
In an effort to answer these questions, publishers have settled each year into a series of industry meetings of general interest. Each has a unique theme, as noted below. They make the effort to bring together a cross section of publishers, associations, service providers and media professionals to connect with audiences ranging from first-time aspirants to seasoned managers and executives in every channel and of every level of responsibility.
Following is my own overview of the events with which I have become familiar through the years. I would say that a judicious choice of BEA or ALA and any one of the others whose focus comes closest to your own would provide a more than satisfying menu. If I had to attend only one: (a) I would pick BEA or ALA if my interest was in authors, reading, content and publishing as an enterprise, and (b) if my primary concerns were business development and operating management, I would choose any of the others from whose quality of attendee profiles and lists of presenters, speakers, sponsors and exhibitors I would expect to learn the most.
As we mentioned yesterday, the marketplace of ideas around what the Random House/Penguin merger all means is heating up. The Financial Times' Robert Cookson looks at bigness vs. smallness and might vs. agility as competing strategies for success in an increasingly digital world. In smallness' corner is indie house Salt Publishing's Christopher Hamilton-Emery:
“I don’t think big necessarily means better." The rise of digital publishing, he argues, is likely to lead to an “explosion” of smaller, more focused publishers that can harness technology to establish relationships directly with consumers. —Brian Howard
Updated In a decision that could start an e-book price war in the publishing industry, a federal judge on Thursday approved a settlement between the Justice Department and three major publishers in a civil antitrust case that accused the companies of collusion in the pricing of digital books.
The long-expected approval soundly rejected criticisms of the deal that had accumulated throughout the summer from hundreds of parties, including Barnes & Noble, the Authors Guild and the American Booksellers Association.
In the weeks that I’ve been putting together my ebook bestsellers breakdown, which examines the titles that are doing better in digital formats than in print and investigates how titles hit the bestseller list, one common key to success pops up over and over again: The power of a sale. A one-day Kindle Daily Deal can drive enough sales to propel a title onto the New York Times ebook bestseller list for just one week. And self-published authors’ low-priced titles are taking up more and more spots.
Book Business' own Eugene G. Schwartz was on the scene at the third annual Digital Book World Conference. He filed this comprehensive report from the proceedings.
Attendees at the third annual Digital Book World Conference heard reports that while publishers are in fact healthy and thriving in the new digital age, a lot more work is needed to let go of the habits of the past and live in the new interactive, multi-platform and vertically patterned business world of the future.
The cohort of newly minted consultants in attendance—emerging out of downsizing and transformation—are witness to their price as well as their opportunities.
The 2008 Publishing Business Conference & Expo—held March 10-12 in New York City— was the setting for a meeting of many of publishing’s top minds. With more than 1,000 book and magazine publishing industry executives in attendance, the Publishing Business Conference & Expo featured two-and-a-half days of intensive conference sessions addressing the biggest issues facing publishers today. Held concurrently, the expo hosted more than 100 exhibitors showcasing publishing technologies and services. The show, which this year featured its new Publishing Business brand, is produced by Book Business and Publishing Executive magazines and follows in the footsteps of the BookTech Conference & Expo. “The evolution
2007 might well be remembered as the year when, a few months after the final installment of “Harry Potter” hit the shelves to blockbuster acclaim, the “To Read or Not to Read” report was issued by the National Endowment for the Arts (NEA). The report raised serious concerns about the future of reading in this country: Amount and proficiency are on the decline, the report found, especially among young adults and older teens. Then, there are new U.S. Census numbers, released in December 2007, that show that the number of hours per person spent reading consumer books has been basically flat over the