Frankly Speaking: Are You Bitextual?
A glut of new formats and distribution options requires publishers to be increasingly nimblewilling to meet book buyers' changing habits.
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Frank Romano
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In 1982, I authored a report on on-demand printing, and only two printing companies (and no publishers) took any interest. There was more interest in the abortive Cameron Belt Press than in anything digital. Yet, copiers had already established a niche. The University of Vermont was using the Copyright Clearance Center for authorization and an original Kodak Ektaprint for on-demand books. McGraw-Hill partnered with R.R. Donnelley to produce custom textbooks. The concept of the modular book evolved.
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Frank Romano
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Frank Romano is Professor Emeritus at RIT School of Media Sciences.
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