All the Rage
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Commercial Printing Company's Component Division is unique because three years ago, it developed a coating process called ELKote, which was issued a patent last year. "It's the ultimate in dull gloss contrast," describes Arledge. "After working with traditional matte lamination combined with spot UV-coatings, the company decided that our customers would greatly benefit from the ELKote process." In other words, alternatives to ELKote often resulted in scratched surfaces that made book covers look worn after handling. He says, "Books stored on shelves also appeared old or used with traditional dull/gloss production methods."
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