All the Rage
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-Ask for paper recommendations. Most printers stock paper in bulk in-house. When publishers use these papers and boards for covers, money is saved, thus leaving more room to pay for specialty additions.
The paper perspective
Whereas printing and publication specs often dictate end products, so do substrates. Mel Zangwill, president of paper board for Tembec (www.tembec.ca), explains, "Differentiation among cover stocks is about being coated on both sides," something on which he believes Tembec has cornered the market.
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