February issue of Book Business—featuring a full redesign—is out now!
With articles on Branding, the RH/Penguin Merger and Metadata, plus an exclusive interview with Michael PietschJanuary 31, 2013 By Brian Howard
Notice anything different? Welcome to the newly redesigned February issue of Book Business magazine. This month features our special report on branding in book publishing, with strategies for niche publishers, general interest publishers, b-to-b publishers and beyond.
Lynn Rosen and J.S. McDougall talk to Penguin Classics, Chronicle, McSweeney's, Chelsea Green, HarperCollins Christian, O'Reilly, Harvard Common and Wharton School Publishing to get at the secret sauce of publishing house and brand, and why creating symbols that signify quality content is more imporant than ever before.
Elsewhere, Thad McIlroy, co-author of the new The Metadata Handbook, tells you "Everything You Thought You Knew About Metadata (But Were Afraid To Ask)"
Editorial Director Lynn Rosen talks with Michael Pietsch as he prepares to ascend to CEO of Hachette Book Group
Digital Directions columnist Andrew Brenneman tells you how to work well with great technologists—you know, the IT crowd.
Editor in Chief Brian Howard asks four industry experts what the Random House/Pengin merger really means.
Plus cigar marketing, "new adult" fiction, HarperCollins' stunning Atlas app, the ebook that will redefine ebooks, how YA and ebooks are reviving the short story and much, much more
Click here to view the full contents of the issue. Or to read Book Business on your iOS device, download our free app.