NewsBriefs: Five Tips for Organizations Confronting Digital Change
Are publishers confronting digital change, or is digital change confronting publishers?
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Brian Howard
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%20Book%20Business<%2Fspan>%20and%20its%20sister%20publication<%2Fspan>%20Publishing%20Executive<%2Fspan>.%20Lederer,%20along%20with%20Ania%20Wieckowski,%20Managing%20Editor%20of%20Harvard%20Business%20Review%20Press,%20and%20Holly%20Gilly,%20VP,%20Product%20Development%20at%20Human%20Kinetics,%20provided%20deep%20knowledge%20and%20great%20takeaways%20for%20publishers%20who%20are%20grappling%20with%20digital%20change%3A<%2Fspan>%0D%0A%0D%0A%0D%0Ahttps%3A%2F%2Fwww.bookbusinessmag.com%2Farticle%2Ffive-tips-organizations-confronting-digital-change%2F" target="_blank" class="email" data-post-id="2536" type="icon_link">
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1."Digital Publishing 1.0 was experimental. Version 2.0 is fundamental," said Lederer. Where the early stages of digital publishing focused on what was possible while adapting a traditional supply chain in a digital way, we're now in a stage where fundamental choices about how publishers go to market and design their organizations are being made.
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