Scholastic Inc. and Bonnier Corp. Named Publishing Innovators of the Year
Bonnier was exploring and testing ideas for the digital "magazine of the future," creating its Mag+ prototype before the iPad even launched last year. The Mag+ platform will be enhanced with a feature set that will allow users to socialize and use content in new ways. A new ad platform, created in partnership with Crispin Porter + Bogusky, will facilitate the creation of highly interactive ads that are designed to be both entertaining and service-oriented.
The company also was one of the first to launch a magazine title on the iPad (Popular Science) last May, and has followed that up with aggressive R&D work on tablets of all kinds, apps and the launch of its iPad-only magazine, Roadtrip. The first major digital-only iPad publication is fully devoted to the joy and freedom of a great road trip, according to Roadtrip's editor in chief.
This year, Bonnier will launch more titles for tablets, bringing the total to more than 20 by the year's end.
The company also launched the PopSci School Inventors Challenge for elementary, middle and high school students with the support of several sponsors. This has enabled Bonnier, and in particular its Popular Science brand, to support science in classrooms.
"Bonnier has been taking a leadership position in a time of significant industry transition, and setting the industry up to learn from its efforts," says Skodzinski. "This is a great achievement, especially considering that today it can be difficult enough to keep up with industry changes, let alone to be a leader amidst them."
Among many Bonnier executives at the awards reception who were involved in the company's recent achievements was Gregg Hano, Vice President and Group Publisher of Bonnier's Technology Group, who accepted the award on behalf of the company.
"We are in the early stages of what is certainly one of the most exciting, transformative times in the publishing industry, and Bonnier was thrilled to be recognized by Publishing Executive magazine as pioneers in this space," says Hano.