An important characteristic of digital content is its ability to deliver to multiple platforms simultaneously—to print, Web and mobile channels. Invariably, the same content will look different when viewed on various output devices, and it should. Each device has its own display characteristics, and the design of the presentation should be optimized for that device. I can hear the groans from publishers already. Reach for the ibuprofen now, because it gets worse: Content also varies within the same delivery medium. For example, content may be syndicated on the Web to multiple delivery partners, whose respective delivery models require alterations to the design. Even large-print
As Steve Potash, CEO of Overdrive and president of the International Digital Publishing Forum (IDPF), said last spring at IDPF’s annual meeting: The world of digital books is expanding, and there is a steady flow of major publishers and technology providers adopting the .epub standard. What we’re going through now is a ramping-up stage during which it can’t be either/or—nobody is saying that we will accept or deliver only in .epub. Accepting only .epub formats is likely to be the first move that’s made, because the advantage to publishers is that they will have only one electronic book version with one ISBN of which
The Perseus Books Group, publisher and provider of sales, marketing and distribution services to independent publishers, announced this week the launch of a new digital publishing service called Constellation, which will enable independent publishers to offer their content in a variety of digital formats—including e-books, online content sampling services and digital files for print-on-demand—through a number of vendors. The service will be available to all independent publishers associated with The Perseus Books Group, including those owned by the group and joint-venture partners as well as those served by Consortium, Perseus Distribution and PGW. The service already has partnership agreements in place with a number
Amazon.com Inc. announced that Kindle customers will have an exclusive opportunity to download and read new biographies of potential first ladies Cindy McCain and Michelle Obama in advance of their print publications. “Michelle Obama: Grace and Intelligence in a Time of Change,” by Elizabeth Lightfoot, was made available on the Kindle Wednesday. The print version is scheduled to be released Nov. 26 by The Lyons Press, an imprint of The Globe Pequot Press. “Cindy McCain: Elegance, Good Will and Hope for a New America,” by Alicia Colon, will be available on the Kindle Monday. However, this book will only go to print if
With the advent of electronic ink, or e-ink, the Sony Reader, the Amazon Kindle and the .epub formatting protocols, the era of the e-book in the United States may be on its way. If you are a publisher or book producer, sooner or later you will be delivering electronic versions of all of your titles for distribution through a burgeoning network of electronic channels—if you’re not already doing so. It may be tomorrow, it may be next year or possibly later, but I guarantee the need to do so will be thrust upon you by the marketplace. While it is true that complex
Nyack, N.Y.-based Flat World Knowledge, which launched this month, publishes free and open college textbooks online, with the option to purchase alternate formats of its content, including print and audio, and other study aids. While offering university-level course material gratis on the Web is not a newfangled idea in the higher-education realm, there are big differences from previous efforts—there’s no advertising within the text pages, nor is there a trial period with hidden fees. There isn’t even any registration required for users. Flat World Knowledge is a publishing company, not an aggregator of other publishers’ titles, says Eric Frank, co-founder and chief marketing officer.
Despite the rising costs and tight supply of paper, increasing fuel costs impacting shipping prices, and growing pressure to cut inventory and increase turnaround times, among other challenges facing book publishers, two Book Business articles reveal positive news for the book manufacturing industry. In the June issue, the “Top 30 Book Manufacturers” feature showed that revenue for 23 of the 30 book manufacturers listed had grown over the previous year. According to Book Business’ 2007 ranking (in the June 2007 issue), just 17 book manufacturers had reported revenue increases. In this issue, in Book Business’ first compilation of leading digital book printers
The Web is an ever-changing animal. Keeping that in mind, the most successful online marketing executives must think in the future tense: coming up with inventive, original ideas to help publishers stay ahead of the game. Jeff Yamaguchi, associate director of online marketing for Random House Inc. division The Doubleday Publishing Group, is one such innovator, and he fills us in on a little secret—that the future tense is not enough. In June, Yamaguchi launched Doubleday’s newly revamped Web site, which uses a WordPress platform to simulate the look and usability of a blog while maintaining Doubleday’s integrity and standards as a
Following the addition of its one-thousandth title, DailyLit (www.DailyLit.com) has launched a site redesign that will include customer ratings and online book reviews. The redesign also more prominently features book covers, highlights the most popular titles in each category, and offers featured book lists that include titles selected by the DailyLit editorial staff. With over 125,000 subscribers who have subscribed to over 250,000 copies of books, DailyLit allows books to be sent in short, serialized installments via e-mail/RSS feed according to the schedule set by the reader or on demand. These can be read wherever e-mail/RSS feeds are received. DailyLit offers both classic and
Amazon.com Inc. announced that 11 Christian publishers will make a majority of their catalogs of books available for use on the Kindle, Amazon’s e-reader. Augsburg Fortress, Crossway Books & Bibles, David C. Cook, Gospel Light, Group Publishing, NavPress, Strang Communications, Thomas Nelson, Tyndale House Publishers, Wm. B. Eerdmans Publishing Co. and Zondervan have committed to making many of their titles available to Kindle users by the end of the year. “Of the 135,000 books available on Amazon.com as a physical book and on the Kindle, Kindle books already account for over 12 percent of units sold,” says Ian Freed, vice president of Amazon Kindle.