Marketing

Fanning the Flames of Celebrity Attraction: BookCon Revs Up
May 23, 2017 at 2:25 am

With more adult-content authors on the lineup and three years of experience in New York and Chicago, ReedPOP's BookCon is gearing up for book fandom. The post Fanning the Flames of Celebrity Attraction: BookCon Revs Up appeared first on Publishing Perspectives.

Russia’s Readers Raise the Digital Stakes Amid Falling Print Sales
May 22, 2017 at 2:30 am

Reports in Russia describe a 60-percent growth in ebook sales last year, and analysts say digital formats may grow at 30 to 50 percent for years to come. The post Russia’s Readers Raise the Digital Stakes Amid Falling Print Sales appeared first on Publishing Perspectives.

On ‘BookExpo Wednesday’: Pre-Show Programming Highlights
May 17, 2017 at 1:30 pm

With BookExpo's trade-show floor open on June 1 and 2, the May 31 'BEA Wednesday' programming is aimed at industry professionals in several key contexts. The post On ‘BookExpo Wednesday’: Pre-Show Programming Highlights appeared first on Publishing Perspectives.

The Muse and the Marketplace: Writers Conference Engages Its Diverse Community
May 17, 2017 at 2:30 am

A writing conference in Boston explores issues of diversity and racism, and how the publishing business can better reflect and engage with America's increasingly diverse population. The post The Muse and the Marketplace: Writers Conference Engages Its Diverse Community appeared first on Publishing Perspectives.

Publishing’s Digital Transformation: ‘What the Readers and Users Want’
May 16, 2017 at 2:30 am

The challenge is to respond to the customer 'as a partner or collaborator,' says one expert in a discussion of where publishing is in the digital dynamic. The post Publishing’s Digital Transformation: ‘What the Readers and Users Want’ appeared first on Publishing Perspectives.

2017 Global Ebook Report: As Many Stories as Markets
May 15, 2017 at 2:30 am

In his Global Ebook Report this year, Rüdiger Wischenbart looks at how the disparate realities in world markets add up to no cohesive single interpretation. The post 2017 Global Ebook Report: As Many Stories as Markets appeared first on Publishing Perspectives.

Books to Podcasts, and Back to Books: Story Plant’s ‘Rewrites’
May 12, 2017 at 2:30 am

Taking a leap into audio production—without starting with a book—independent publisher Story Plant teams up with an author and a new work...about authors. The post Books to Podcasts, and Back to Books: Story Plant’s ‘Rewrites’ appeared first on Publishing Perspectives.