The Leading Resource for Book Publishing Professionals
December 2007 Issue
Behind Simon & Schuster’s New ‘Green’ Initiative
The book publishing industry took another step forward in its ongoing efforts to lessen its environmental impact with the recent announcement that Simon & Schuster Inc. ( www.SimonSays.com ) has launched a major environmental initiative and paper policy. As a...
The book publishing industry took another step forward in its ongoing efforts to lessen its environmental impact with the recent announcement that Simon & Schuster Inc. ( www.SimonSays.com ) has launched a major environmental initiative and paper policy. As a...
9 Tips for Staff Management and Motivation
It’s the end of the year, and that means a few things: The holiday season is upon us, and so is our annual Book Business “tips” issue. We pack as many tips on as many topics as we can into...
It’s the end of the year, and that means a few things: The holiday season is upon us, and so is our annual Book Business “tips” issue. We pack as many tips on as many topics as we can into...
7 Tips for Utilizing Social Media
Social media is one of the tools book publishers need to have in their Web 2.0 arsenal. Web sites such as MySpace, Facebook and Gather not only draw millions of visitors, they also provide those visitors with a platform to...
Social media is one of the tools book publishers need to have in their Web 2.0 arsenal. Web sites such as MySpace, Facebook and Gather not only draw millions of visitors, they also provide those visitors with a platform to...
12 Profitable Book-Production Tips for Publishers and Printers
Book-production management is, in many respects, an act of faith. For some, faith in the universality of Murphy’s Law—if something can go wrong, it will. Or, faith that virtue is its own reward—if you do everything right, things will always...
Book-production management is, in many respects, an act of faith. For some, faith in the universality of Murphy’s Law—if something can go wrong, it will. Or, faith that virtue is its own reward—if you do everything right, things will always...
22 Tips for Healthier Offshore Manufacturing Relationships
When the Evangelical Christian Publishers Association (ECPA) hosted its annual Publishing University conference in Chicago in early November, publishers, printers and vendors who attended the “Offshoring” session were provided with tips, advice and a few fair warnings about partnering with...
When the Evangelical Christian Publishers Association (ECPA) hosted its annual Publishing University conference in Chicago in early November, publishers, printers and vendors who attended the “Offshoring” session were provided with tips, advice and a few fair warnings about partnering with...
18 Tips for Environmentally Conscious Publishing
1. Make “green” publishing company policy. That may sound daunting, but it can be done. Tyson Miller, director of the nonprofit Green Press Initiative (GPI), which helps publishers make informed environmental choices, suggests publishers make a commitment that demonstrates to...
1. Make “green” publishing company policy. That may sound daunting, but it can be done. Tyson Miller, director of the nonprofit Green Press Initiative (GPI), which helps publishers make informed environmental choices, suggests publishers make a commitment that demonstrates to...
22 Tips for Building Communities
The rise of niche marketing in the book world has led to a new appreciation of the power of audiences to drive interest in featured authors, titles and subject areas. Publishers are discovering a variety of ways to create communities,...
The rise of niche marketing in the book world has led to a new appreciation of the power of audiences to drive interest in featured authors, titles and subject areas. Publishers are discovering a variety of ways to create communities,...
34 Cost-Cutting and Time-Saving Production Tips
Publishers looking to cut costs and production time face a wealth of challenges, not the least of which is shaking off old conceptions. Putting the focus on content, rather than on books as manufactured objects, can paradoxically help to uncover...
Publishers looking to cut costs and production time face a wealth of challenges, not the least of which is shaking off old conceptions. Putting the focus on content, rather than on books as manufactured objects, can paradoxically help to uncover...
