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Peter Hildick-Smith is the CEO of Codex-Group, where he leads book audience strategy research through large sample, quantitative pre-market testing. Prior to founding Codex, Peter was the chief marketing officer for GE Capital Global Consumer UK, and the SVP of customer management for GE Capital Retail Financial Services North America. He also served as VP of marketing for the Young Readers, School, College and Library businesses, as well as corporate […]
The post 5 Questions with Peter Hildick-Smith, CEO, Codex-Group appeared first on Digital Book World.
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