Bookmate Founder Discusses the Next Chapter for Ebooks

Mobile e-reading needs to be much more than just a way to access a library of books, they must focus on the experience around reading itself. This is where social and messaging features play a major role. Social media is an element that has, so far, been mostly neglected in this space. By giving readers the opportunity to share their favourite quotes, what they are reading and message favourite passages to friends, e-reading apps are mimicking the social aspect of book clubs.