Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
rescued<%2Fa>%20from%20the%20depths%20of%20its%20owner's%20bankruptcy,%20Borders,%20a%20longtime%20staple%20among%20retail%20book%20stores,%20is%20getting%20a%20new%20chance%20at%20life%20thanks%20to%20several%20global%20companies%20that%20snatched%20up%20trademarks%20and%20intellectual%20property%20rights%20at%20auction%20after%20the%20brand%20went%20bust<%2Fa>%20in%202011.%20When%20it%20was%20announced<%2Fa>%20recently%20that%20Borders%20would%20resurface%20in%20Singapore%20before%20the%20year's%20end,%20book%20lovers%20and%20sellers%20alike%20greeted%20the%20news%20with%20cautious%20optimism.%20After%20all,%20Borders%20Singapore-which%20had%20operated%20under%20the%20independent%20Borders%0D%0A%0D%0A%0D%0Ahttps%3A%2F%2Fwww.bookbusinessmag.com%2Faggregatedcontent%2Fborders-bookstore-reborn-singapore%2F" target="_blank" class="email" data-post-id="6420" type="icon_link">
Email
Email
0 Comments
Comments
Just like the beloved snack cake Twinkies was rescued from the depths of its owner's bankruptcy, Borders, a longtime staple among retail book stores, is getting a new chance at life thanks to several global companies that snatched up trademarks and intellectual property rights at auction after the brand went bust in 2011. When it was announced recently that Borders would resurface in Singapore before the year's end, book lovers and sellers alike greeted the news with cautious optimism. After all, Borders Singapore-which had operated under the independent Borders
0 Comments
View Comments
- Companies:
- Borders Group
- Places:
- Singapore
Related Content
Comments