Implications Of YouTube Talent Making Deals With Book Publishers

YouTube continues to be the go-to place to search for up and coming talent, as entertainment companies buy up major YouTube networks and look for ways to use the YouTube stars in cross-platform strategies in hopes of increasing viewers on all of them. Seeing the potential in that strategy, book publishers are now perusing YouTube, making book deals with some of the more popular stars in hopes of finding a new catalyst to boost the industry, which has been in decline for years.