New Harry Potter Illustrated Editions Spell Rising Sales for Bloomsbury

Harry Potter has conjured up another year of wizard sales for Bloomsbury, helping the publisher to ride out a decline in income from adult fiction.

Sales of the boy wizard's adventures grew by 29% last year, following a reissue of all seven novels with new covers by Flintshire-based artist Jonny Duddle. Other star performers were The Sleeper and the Spindle by Neil Gaiman and Paper Towns by John Green, which helped boost revenues at Bloomsbury children's division by 13%, allowing the publisher eke out a modest rise in total profits.