Paper Is Back: Why ‘Real’ Books Are on the Rebound
All hail paper, the book reading technology resurgent. Eight years after the first Amazon Kindle and five years since the first Apple iPad, lowly pressed wood pulp is on the rebound.
The consequence looks more like co-existence than conquest. For now.
The latest numbers for 2014 book sales tell a surprising tale. Nielsen BookScan, which tracks what readers are buying, found the number of paper books sold went up 2.4% last year, including at Amazon and all types of bookstores.