The 'Girl' in the Title: More Than a Marketing Trend

Via Flickr user
Craig Freeman

Here's a trend in new books: Publishers commonly promote them by comparing them to other books — and when the books are crime fiction or thrillers, and written by women, they get compared to the same books again and again and again. Those books would be Gillian Flynn's Gone Girl and The Girl on the Train, by Paula Hawkins. So let's explore why those two are so influential.