Would you pay to browse in a real bookstore?
Chapter 1: You stumble upon an interesting book at your neighborhood bookstore.
Chapter 2: You go home and order it from Amazon for half as much.
Chapter 9: Your favorite bookstore is bankrupt.
Booksellers call it “showrooming,” and it drives them crazy — and out of business. Barnes & Noble believes that 40 percent of its customers use the store as a place to discover and examine titles, but then buy the books online.
How might “real” bookstores fight back against their Amazonian nemesis?