Piracy and Digital Rights Management: 10 Ways to Combat Online Piracy
Online piracy is a fact of life for publishers ofebooks, but there are steps you can take to fight back against copyright creeps.
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8. Focus Your Enforcement Efforts On The Ringleader
Take a page from the DEA: When you examine the piracy of your products, don't just stop with the pirate. Do your due diligence and find out where the pirate obtained the pirated products and then, to the extent possible, follow this lead all the way up the supply chain. What you may find is that many different sellers are obtaining their inventory from one source. Removing the initial supplier may be a better use of limited resources than going after all the "low-hanging" sellers.
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- Keith Kupferschmid
Keith Kupferschmid
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