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4 Know what's offered overseas.
Are you printing in color for the first time? If so, you probably didn't know that you are better off going overseas for binding and cover materials. That can save about 40 percent.
5 Consult your colleagues.
If you're really unsure about what direction to take, talk to production managers in the university press market. They are typically more forthright. Also, query sales reps, printers and vendors. Some of them are incredibly knowledgeable and can offer excellent advice."
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