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Thomas Woll
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14. Raise prices strategically. While you may think raising prices in times of economic turmoil is counterproductive, there are always excellent backlist titles for which demand will be constant, even if you raise prices slightly. Take advantage of these cash cows and milk them a bit.
15. Talk to your customers and creditors, and keep the lines of communication open. The more aware you are of your customers’ situations, and the more they know about yours, the better for everyone. The more you know, the earlier and the more appropriately you can respond.
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Thomas Woll
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